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Abdulllah Alamin
Jul 17, 2022
In Help and Getting Started
Where do they like to spend their free time? What are the top 3 interests of your target consumers that you didn't know about? Who are your competitors targeting? Should your brand be targeting them as well? In the final block of talks for this track, Ashu Garg, general partner at Foundation Capital , will share his take on The Rise of Conversational AI – A Marketer's Guide to Chatbots . Does conversational AI really work, and how pervasive will it be? What are the potential use cases? And what will the impact on martech be? Adam Fingerman, chief experience officer at ArcTouch , will close out with a presentation on Marketing Tech's Next Game Changer: Bot-to-Bot Marketing . Adam will imagine a future where a personal bot — motivated completely by logic and unswayed by emotion — can synthesize and analyze all the information in the world in seconds. When machines with machine logic are empowered to make purchase decisions, how do brands build loyalty? Does brand loyalty matter? Adam will provide insights jewelry retouching service into preparing for this game-changing, bot-driven world, including: How bot-to-bot marketing can become the loyalty platform of the future What marketers and developers should be considering today How the technology has the potential to impact the way marketers reach consumers May 11: Agile & Human Track A conference-within-a-conference focused on the human dynamics necessary for martech to succeed, there's a full track of agile marketing education with panels and presentations by leaders of the agile marketing movement and case studies from top brands. Russ Lange of CMG Partners and Gavin McKelvey, VP North America marketing at Level 3 Communications , will start with Agile Marketing in the Enterprise: Case Studies and Discussion . Russ and Gavin — and one other enterprise brand to be announced soon — will share insights you can use to scale agile marketing, including:
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Abdulllah Alamin

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