SEO or site owner to audit the websites they work on to ensure that they have content suitable for at least these three purposes. If you don't, it's time to think about how to add it and what it should be. Which brings us to… 2. Keyword Discovery Man with magnifying glass searching for keywords. There is arguably no step in the SEO process more important than keyword discovery. Many SEOs will argue that we are no longer in a keyword driven world, and whether that is correct or not, understanding which seed terms have the highest volumes will guide the overall tone and wording of your website.
Keyword research will inform key page targeting and let you know what you might be missing by illustrating search terms you may not have pages for. There are a number of solid tools that help with the discovery fax number list phase. My current favorite is Moz's new Keyword Explorer; however, if you have a lot of research to do and don't have a paid Moz account, it might get a bit of a pain. In that case, you'll probably switch back to Google's Keyword Planner (which is
still free for all users, despite recent rumours). I tend to start the process by querying every basic term I can think of. In the example above, I would query for "blue widgets" and maybe just "widgets". I would then think a little outside the box and question terms that relate to my topic but are outside the specific purpose. In our example, these would be terms such as "red widgets" or "imaginary products". You then combine all of your keyword data into a single list, sort it by search volume, and start at the top. As you go down, indicate