Structured data helps Google better understand your content. This is an important signal if you want to display your site within the search function. But do all brands need to use structured data? Is it worth it? The simple answer is certainly yes. But before explaining why, let's get rid of the misunderstanding. Structured data is just an SEO strategy. In reality, that's not all. Structured data is the foundation for machines to understand content. This is the same as the client-vendor relationship. The more information you have about your client's SEO issues, the better you can deal with them and the more you can develop strategies for success. Brands want machines like Google, Alexa, and Siri to read and understand content efficiently and effectively.
However, schema markup gives you control over how information is defined and how your machine understands your brand. advertisement Continue reading below Many uses for structured data Structured data has been around for years. It was more limited a few years ago, but now you can find it in almost everything, including recipes, jobs, restaurants, and more. In fact, Richard Wallis, a consultant working on Google's support for the Schema.org project, summarizes photo color correction services what structured data is in this wonderful post. Key point : The use of structured data is increasing, about one-third of the web that is currently commonly crawled. This is because major brands were able to test their bodies of water with development time and resources, driving results to business value, such as improving traffic and generating conversions.
Structuring data using schema.org not only brings significant search benefits, such as reusing information to enhance analytics and onsite searches, but also voice benefits, such as notifying chatbots. Can also be obtained. By structuring the data, you can define the content and increase the chances of a machine matching the content correctly to the relevant voice query. In fact, Amazon states that it uses schemas to determine local business intent. advertisement Continue reading below Impact We recently ran a test against one of our high-end hospitality clients to see the impact of structured data. Implemented a local list schema and breadcrumbs on the home page. As a result, mobile CTR improved slightly from 2.7% in the first quarter to 2.8% in the second quarter.