In the digital operation system: Store traffic harvest + public domain traffic to private domain + old band new fission can solve the problem of customer source; The establishment of the user rights system, the establishment of the points system, the upgrade operation, the operation of the membership card, the operation executive list of the community, and the operation of the activity can solve the problem of customer stickiness; First order consumption conversion plan, repurchase operation plan, new store opening plan, etc., can solve the problem of user consumption conversion; The customer upgrades the operation plan, and executive list the activity operation plan can solve the problem of user repurchase; Members' full life cycle operation, serial operation, and intelligent operation can solve the problem of high operating costs.
And all operation strategies need to be supported by the knowledge system of digital operation; all operation implementation plans need to be supported by digital operation tools; all operation executive list review needs to be supported by data; digital operation is a complete system, definitely not one Activities, a coupon can be solved. When implementing the digital operation system, we must pay attention to: It is necessary to build a complete system and pay attention to single-point executive list breakthroughs; a complete operating system is our poem and distant place. For some enterprises, the cost and resources are too much, and the cost is too high; the operation method of single-point breakthrough is to sort out the whole.
The most core key point in the operation path, find the operation strategy around this key point, design the operation implementation plan, and provide the operation resources. After making a breakthrough executive list around this point, click to break it one by one; Abandoning individual tasks without understanding or feeling incomplete; Successful digital operation requires: strategy tools content (resources) +implementation; neither one is necessary to achieve good executive list results; Digital operation is not a one-shot decision, it needs to be obtained through continuous exploration; Operational results are not achieved overnight and require continuous accumulation.