When setting up your Facebook audience, you'll face an overwhelming list of targeting options. Where do you start? How do you determine which audience is most meaningful to your brand? Facebook Audience Options This article summarizes the types of targeting you can create in the Audience section to screen out all your options. 1. Website retargeting Website retargeting is probably the most well-known option. As a starting point for Facebook's advertising strategy, you need to install tracking pixels on your website and set up a basic retargeting audience. advertisement Continue reading below However, consider segmenting your audience based on the pages you visit, rather than just targeting everyone who visits your site.
For example, you can target users based on ghost mannequin effect service a particular category of service of interest. Website Custom Audience Facebook can also target the users who spend the most time on your site (top 5%, 10%, or 25%). This feature helps you narrow down the list to those who are most interested in browsing product lists and blog posts. advertisement Continue reading below Don't forget to use retargeting for exclusions as well. You can build an audience for users who reach the Thank You page after submitting a form and completing a purchase. However, you can exclude these individuals to prevent your ads from continuing to appear. 2. Video view retargeting Combined with solid video creatives, video view retargeting provides a great way to segment higher intent from the top targeting of the goal-achieving process.
You can retarget users who watched a particular video, or narrow the list by time spent or ratings. Displaying lead generation or purchase-focused ads to the most enthusiastic watchers can improve conversion rates by first identifying the watchers that are most interested in your brand. If you're running lead ads on Facebook, you can build an audience for the users who interact with your form and retarget your form later. You can select the specific form to include. The definition of the audience is as follows: Everyone who opened the form. Those who did not open and submit. The person who opened and submitted.